First ever promotional campaign for the iconic Today Programme on BBC Radio Four.
Featuring Stephen Hawking, Kofi Annan, Johnny Wilkinson, Zadie Smith, Archbishop Desmond Tutu, Yoko Ono, Sir David Attenborough.
Awards: D&AD wooden pencil | Promax Global 'Campaign of the year' | Type Directors Club of New York | One Show | Kinsale Sharks Winner Design