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Jim de Zoete

ECD & film-maker

  • Work
  • Films
  • Opinions
  • Awards
  • About

#Unitetoprotect, Education Above All

A two year global campaign to protect education from attack. Played to world leaders at the United Nations on 9th September ‘International Day to Protect Education from Attack’.

Awards: D&AD graphite and wood pencils | Cannes shortlisted | British Arrows, shortlisted | Brand Film Awards, 2 wins and 2 finalist | Kinsale Sharks, silver, 2 bronze, finalist | SHIAF, Silver | Shots, shortlisted

Needn't be a drama, TV Licensing

TV Licensing’s longest running and most successful campaign ever. Spanning TV, radio and social.

Featuring Samuel West (BAFTA nominated), Daniel Mays (BAFTA nominated), Samuel Anderson, Saffron Hocking and Samantha Spiro (Olivier winner).

Do it for us, Nissan

Nissan's Team GB 2016 Olympic and Paralympic sponsorship campaign. Despite smaller budgets than their rival sponsors they still beat them all for brand recognition.

"Any chance you could steer round a corner?"

Awards: Clio, Sport, gold | Campaign BIG, Automotive, nominated | The Guardian, ‘Do different’, Overall winner | The Drum, Automotive, Gold

How it's done, Google Workspace

Sometimes it really is all in the line.

‘How’s it done’ - the line that launched Google Workspace globally.

8 markets, 3 languages, 9 time zones, every kind of media.

The Today Programme, BBC Radio 4

First ever promotional campaign for the iconic Today Programme on BBC Radio Four.

Featuring Stephen Hawking, Kofi Annan, Johnny Wilkinson, Zadie Smith, Archbishop Desmond Tutu, Yoko Ono, Sir David Attenborough.

Awards: D&AD wooden pencil | Promax Global 'Campaign of the year' | Type Directors Club of New York | One Show | Kinsale Sharks Winner Design

AI by You, Google DeepMind

A rallying cry to under-represented groups for the DeepMind scholarship programme. Resulting in an immediate 167% increase in scholarship page views.

Awards: Brand Film Award, Not for Profit, nominated

Precision Engineered Comedy, BBC Two

Comedy. A serious business in the TV world.

Featuring Peter Capaldi, Miranda Hart, Charlie Brooker. The campaign was written about by David Baddiel in the Times.

Awards: D&AD Wood pencil, Writing for Advertising | Promax UK Gold

YouTube channel, Google Research

Google Research is the AI and robotics heartbeat of Google. We revamped their YouTube channel with a Hollywood style hero film and four content series: ‘Fieldnotes’, ‘Developer drops’, ‘Google Research vs…’, ‘Research bytes’.

Results: +1055% increase in views, +712% in time watched and 1147 new subscribers per piece of content [+743%].

The Details, Xiaomi

The global launch campaign for the MiNote 10 phone from Chinese tech giant Xiaomi. With a camera so good it can see every detail. Isn’t that right Estelle?

Winter Olympics Warm Ups, Eurosport

Introducing a whole new generation to the Winter Olympics, for the Discovery Channel.

Animated by Julian Frost of ‘Dumb ways to die’ fame.

Christmas rebrand, BBC Two

A Christmas rebrand for one of the UK’s most iconic brands.

Awards: D&AD Wood Pencil, TV & Cinema Communications | Creative Circle, Bronze | Promax UK, Gold, Channel Branding

Peace Baby, D&AD White Pencil

"There is no greater symbol of innocence in the world than a new born baby."

Peace Baby - our campaign to celebrate International Day of Peace. Loved by Rikki Lake.

Awards: D&AD White Pencil, Wood

Broken Bird, Helen Bamber Foundation

The heart-wrenching work of the Helen Bamber Foundation bought to life in a film to raise awareness.

Hand-crafted over a year and voiced by Dame Emma Thompson.

Awards: Kinsale Sharks, Bronze, Design

Singing tweets, The Choir, BBC Two

A twitter first. And potentially last.

Awards: Promax UK, Gold, Social Media

Excuses 'Birds', TV Licensing

Every year TV Licensing share the best excuses people give for not paying. A chance for a serious brand, to have some fun.

Animated by BAFTA winning White Robot. 

Awards: PR Week, Public service, runner-up

Excuses 'Impressions', TV Licensing

Every year TV Licensing share the best excuses people give for not paying. A chance for a serious brand to have some fun.

Featuring YouTube star Scheiffer Bates and comic legend Phil Cornwell.

Honest Series, Hyundai

Car brochures as comedies. Based on the true life events of my Dad embarrassing me as a sixteen year old in a car showroom.

Wimbledon, BBC Sport

The annual launch of Wimbledon into the national consciousness for the BBC. Could Andy really do it?

Awards: Creative Circle Bronze, Kinsale Sharks Gold, Promax Silver 

#Unitetoprotect, Education Above All

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Needn't be a drama, TV Licensing

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Do it for us, Nissan

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How it's done, Google Workspace

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The Today Programme, BBC Radio 4

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AI by You, Google DeepMind

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Precision Engineered Comedy, BBC Two

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YouTube channel, Google Research

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The Details, Xiaomi

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Xiaomi | The Details

Winter Olympics Warm Ups, Eurosport

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Christmas rebrand, BBC Two

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Peace Baby, D&AD White Pencil

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Broken Bird, Helen Bamber Foundation

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Strength to Fly

Singing tweets, The Choir, BBC Two

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Excuses 'Birds', TV Licensing

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Excuses 'Impressions', TV Licensing

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Honest Series, Hyundai

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Wimbledon, BBC Sport

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